Module 8 & 13

Module 8 inlcudes the topic of discussing reader benefits. The author writes how to explain functions of reader benefits, indentify reader benefits for messages, apply strategies for reader benefits creation, select reader benefits for messages, apply strategies for reader benefits and audience harmony, and lastly to support reader benfits with you-attitude. When deciding which benefits to use, there are three principles to guide you: Use at least one benefit for each part of your audience, use intrinsicc benefits, and use the benefits you can develop most fully.

Module 13 is the topic of e-mail messages and web writing. Here to author points out how to apply strategies for e-mail message organization, create subject lines for e-mail messages, apply strategies for e-mail message style and content, and to apply strategies for time management with e-mail and other tasks. Also, they show us how to identify rules for "netiquette," apply strategies for e-mail attachment use, apply strategies for writing on the Web, and recognize other technologies for the Web. With subject lines for e-mails, it is important to the specific, concise, and catchy. Of course, there are different subject lines to use when trying to talk about different subjects. There are subject lines for informative and positive e-mail messages, for negative e-mail messages, and even persuasive e-mail messages.