Module 11 and 12

In Module 11, the author talks about negative messages, and how to write them well and effective. The chapter talks about creating subject lines for negative messages, applying strategies for informative and positive message organization, assessing legal implications with messages, especially negative ones. You also identify situations for buffer use, list common kinds of negative messages, and apply strategies for negative analysis with PAIBOC. When gibing bad news to superiors you must describe the problem, tell how it happened, describe the options for fixing, and finally recommend a solution and ask for action.

            Module 12 explains the perspective of persuasive messages. The author shows the reader how to compare strategies for persuasive messages, create subject lines for persuasive messages, apply strategies for persuasive messages, and identify solutions for objections. Other objectives include recognizing techniques for more persuasive messages, applying strategies for common ground solutions, how to list common kinds of persuasive messages, and lastly how to apply strategies for persuasive message analysis with PAIBOC. The best persuasive strategy depends on how much and what kinds of resistance you expect. You can use the direct request pattern when your audience is busy and may not receive all messages, prefer direct requests, etc. On the other hand, the problem-solving pattern is used best when you need action from everyone, when you expect the audience to appeal to logic rather than emotion, etc.